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If you mention the word CRM (“Customer Relationship Management”) to people it can bring a sweat to the brow of the coolest characters in the room. The principles of the CRM are understandable to most, but we all struggle in some form as to how to effectively use the tools we have at our disposal:...

The ever changing world of technology is advancing the way estimators calculate flooring products–products ranging from mobile application technologies to laser meters help boost efficiency while increasing accuracy. Onsite measuring software allows estimators to create diagrams and quotes on the spot at a prospect’s property. Users of mobile technology have the ability to sketch a...

Are you up to your ears in Excel sheets and emails to track communication between your prospects, customers, and internal team? If you’re a small company, it’s probably a serviceable model (if it’s not broken etc. etc.), but as your business expands, it becomes increasingly risky to try and manually account for the sheer amount of information...

“Tips and tricks”? “Industry insights”? “Community-building”? We know–that’s a lot of ground to cover when we’re one post deep on this latest endeavor, but luckily we’re looking at more than one post to get to where we’re hoping to go. Regardless of whether you’ve been familiar with us since our “Floor Covering Soft” days or...