RFMS vs Measure Square: A Real Estimator’s Take on What Works Better

After years of using RFMS ERP and RFMS Measure, Reid Olsen switched to MeasureSquare estimating + MeasureSquare CRM. That’s when things truly became efficient.

When Reid Olsen joined ArkBlu Surfaces, he left behind a workflow built on RFMS ERP and RFMS Mobile estimating system, and immediately saw the difference after switching to MeasureSquare Mobile estimating software and MeasureSquare CRM, a flooring project management software.

From day one, the gap was clear. MeasureSquare Mobile gave him faster, more flexible forecasting for B2B projects, while RFMS Measure felt stuck in another era. Even something as simple as ordering highlighted the contrast: MeasureSquare Mobile runs through a clean, accessible web link, while RFMS still relies on a dated desktop system that’s hard to access remotely and inefficient to use.

What is MeasureSquare Mobile?

MeasureSquare Mobile an estimating software that combines in-home laser measuring, quoting, and on-site signing to help you win the job faster. Materials and quantities are generated instantly, eliminating double entry and human error. In RFMS, the process was manual, requiring constant double-checking and tedious data entry.

MeasureSquare CRM: Real-Time Communication, Zero Guesswork.

Beyond estimating, MeasureSquare CRM, the flooring project management software that manages the entire project from first lead to final payment, keeps the ArkBlu Surfaces team aligned through automatic communication tracking. Once an email is tagged to a project, every future message is captured without extra effort.

If Reid is out of town, any team member can step in and see the full history: quotes, updates, and conversations, all in one place. Access is flexible, too. Team members can reassign visibility as needed, ensuring no project gets stuck waiting on a single person.

The workflow itself is structured and seamless. From the first customer call through estimate delivery, everything lives in the sales pipeline. Once a job is won, it moves into a dedicated project management pipeline, where each team member owns specific stages. Every field is used, every step accounted for. No gaps, no handoff friction.

From 15 Minutes to 30 Seconds

With the AI Plan Analyzer tool in MeasureSquare CRM, Reid simply uploads a blueprint and lets the system do the heavy lifting, automatically labeling rooms and calculating square footage in seconds.

“The very first one I double checked, and it was more spot-on than I could even draw.”

What used to take 10-15 minutes now takes about 30 seconds. AI Plan Analyzer also generates a plan summary by floor/scope and flags missing scopes and conflicts pre-bid, giving insight into project status and identifying what’s worth bidding.

A System That Works, And A Team That Listens

For Reid, the experience goes beyond the software itself. Whether it’s refining their database or troubleshooting an issue, he says the Measure Square team responds quickly and clearly – often within a week, with either a fix or a timeline.

“Your ability to adapt and respond has been amazing. You’re super supportive and helpful throughout the process, and that just makes it easier on us.”

In contrast to rigid, outdated systems, the Measure Square platform doesn’t just keep up with modern workflows; it actively improves them.

Try a complimentary, 14-day trial of MeasureSquare CRM: click here.
To schedule a demo, click here.

Note: Article originally published in Floor Covering News here.