In flooring, every inch counts. A wrong measurement can mean wasted material, delayed timelines, and lost profits. That’s why more flooring professionals are reaching for LiDAR floor plan apps for flooring pros, like MeasureSquare Room Scanner, paired with MeasureSquare Mobile, to deliver fast, accurate measurements and same-day quotes.
This combination isn’t just convenient—it’s transforming how flooring companies approach in-home shopping sales and apartment replacement quick-turn projects. And few people know this better than Brian Burke, founder and CEO of MeasureUp Flooring in New Zealand, who has built his business around digital tools that move faster, sell smarter, and empower a new generation of team members.
Brian has been measuring floors for more than 30 years. He’s seen measuring evolve from hand sketches to mobile apps, and now to LiDAR 3D scanning. For him, Room Scanner, the Measure Square 3D measuring device, isn’t just a “cool tool”; it’s the start of a new workflow that helps him win jobs, scale his team, and deliver a better customer experience.
“Room Scanner lets you walk around with the customer, have a conversation, and still capture all the measurements you need. It amazes them, and it frees you up to sell instead of just measure.” – Brian Burke
He even recalls how something as simple as accepting a cup of tea improved close rates. Thirty years ago, one measurer would rush off to the next job, declining the offer. Customers took it as a sign he was too busy for them. After Brian’s team encouraged him to slow down and say yes to tea, his approach shifted, and so did his results, often turning a simple gesture into a guaranteed job.
“That interaction makes a hell of a difference. Because you are selling. The measurer is still selling on-site… Their attitude can cost them the sale. If you can give a customer attention, it almost guarantees your sale.”
Room Scanner gives Brian’s team that time back. Instead of juggling tape measures and floor plans, they scan in minutes, then focus on customer interaction and closing the job.
For residential jobs, especially in-home shopping scenarios, Brian’s sales reps can now scan rooms in minutes using an iPhone Pro and Room Scanner, then push that scan directly into MeasureSquare Mobile. With a few taps, they have an accurate takeoff ready to quote, and sometimes before even leaving the customer’s home.
This speed is a game changer. Customers are wowed by the technology, and Brian’s team is freed up to talk through flooring options and timelines instead of being buried in measurements and math. That added time translates directly into more trust and more signed contracts.
Apartment replacement and quick-turn projects are often high-volume and time-sensitive. With Room Scanner and MeasureSquare Mobile working together, Brian’s team scans multiple units in a single trip, instantly sending accurate dimensions to the office for pricing and product planning.
For one school project, he scanned an entire block of classrooms in two passes, combined the scans in MeasureSquare Mobile, and delivered projected pricing to the consultant the same day. This same workflow now drives apartment replacements, cutting days off his project turnaround time and enabling less-experienced hires to contribute effectively from day one.
“Those days of hiring someone who knew flooring end to end are gone,” Brian says. “Now we can give a person one area of responsibility, make them the hero of it, and still stay accurate. Room Scanner makes that possible.”
Brian even equips trusted builders and maintenance teams with Room Scanner so they can scan insurance or specialty projects themselves, then send scans directly to his team for quoting. That means fewer trucks on the road, faster response for customers, and the ability to offer measurement and estimation services to third parties.
“We’re already imagining broader opportunities… consultants, architects, anyone who needs measurement accuracy. This lets us get our foot in the door before jobs even go to tender.”
Room Scanner and MeasureSquare Mobile work hand-in-hand:
This workflow shines in in-home shopping sales (where same-day quoting boosts conversion) and multifamily quick-turn projects (where speed and repeatability are critical). The result? Fewer errors, faster quotes, happier customers, and more profitable projects.
For In-Home Shopping Sales
For Apartment Quick Turns
For Remote & Specialty Projects
Tips from the Field
Brian’s team has learned a few things that make scanning even faster and more reliable:
Room Scanner and MeasureSquare Mobile aren’t just digital measuring tools; they’re a new way of working:
For flooring businesses looking to modernize, grow, and deliver an exceptional customer experience, Room Scanner and MeasureSquare Mobile is the winning combination.
Watch this video below to see how Room Scanner works.
👉 Ready to level up your measuring game?
Download MeasureSquare Room Scanner app for free and start turning rooms into results.
Scan the QR code to take you to the Apple App Store, where you can download Room Scanner for free.