Effective Date: June 30, 2026
Last Updated: June 30, 2026
This Privacy Policy describes how Measure Square Corp. ("Measure Square," "we," "our," or "us"), a California corporation located at 221 E. Walnut Street Suite 110, Pasadena, CA 91101, collects, uses, discloses, and protects information about you when you visit our website at https://www.measuresquare.com (collectively, the "Website"), or use any of our software products, mobile applications, or cloud services.
By using the Website, you acknowledge that you have read and understood this Privacy Policy. Where required by law, we will obtain your consent before placing non-essential cookies or tracking technologies on your device.
This Privacy Policy does not apply to third-party websites, products, or services linked from our Website, or to our offline activities.
1.1 Information You Provide to Us
When you purchase our products or services, register for an account, request a demo, or contact us, we may collect:
• Name
• Email address
• Telephone number
• Billing and shipping address
• Payment card information (processed and stored by our payment processor; we do not store full card numbers)
• Company name and job title
• Communications you send to us (support requests, form submissions, survey responses)
1.2 Information Collected Automatically
When you visit the Website, we and our third-party partners automatically collect certain technical and usage information, including:
• Internet Protocol (IP) address and approximate geographic location (city/region level)
• Browser type, version, and language
• Device type and operating system
• Referring URL and exit pages
• Pages viewed, links clicked, and time spent on pages
• Session identifiers and timestamps
• Cookie identifiers and similar device/browser identifiers
1.3 Cookies and Third-Party Tracking Technologies
We use cookies and similar tracking technologies on our Website. Some of these are operated by third-party vendors. The following third-party services are currently active on our Website:
(a) Google Analytics 4 (Google LLC)
Purpose: Website traffic analysis and usage statistics.
Data collected: Page views, session data, device/browser metadata, IP address (anonymized), user interactions.
Opt-out: https://tools.google.com/dlpage/gaoptout
(b) Google Ads / Google Tag Manager (Google LLC)
Purpose: Advertising measurement, conversion tracking, and remarketing.
Data collected: Ad interaction data, page URL, device identifiers, IP address.
Google Privacy Policy: https://policies.google.com/privacy
(c) Zoho SalesIQ (Zoho Corporation)
Purpose: Live chat support and visitor engagement analytics.
Data collected: Page URL, browser language, device metadata, visitor identifier, IP address.
Zoho Privacy Policy: https://www.zoho.com/privacy.html
We obtain your consent before activating non-essential tracking technologies (categories: Statistics, Preferences, Marketing) through our cookie consent manager. You may change your consent preferences at any time by clicking "Manage Consent" in the footer of our Website.
For a full list of cookies in use, please see our Cookie Declaration https://measuresquare.com/cookie-policy-eu/
We use the information we collect for the following purposes:
• Account creation and management — to set up and maintain your MeasureSquare account. [Legal basis: Contract performance]
• Product and service delivery — to provide, operate, and maintain our software, applications, and cloud services. [Legal basis: Contract performance]
• Billing and payments — to process transactions and send related notices. [Legal basis: Contract performance]
• Customer support — to respond to your inquiries, troubleshoot issues, and improve support. [Legal basis: Legitimate interests / Contract performance]
• Marketing communications — to send you product updates, promotional offers, and newsletters, where you have opted in or where permitted by applicable law. [Legal basis: Consent / Legitimate interests]
• Website analytics — to understand how visitors use our Website and improve our content and functionality. [Legal basis: Consent (via cookie banner) / Legitimate interests]
• Advertising and remarketing — to measure ad performance and show relevant ads on third-party platforms. [Legal basis: Consent]
• Legal compliance — to comply with applicable laws, respond to legal process, and enforce our agreements. [Legal basis: Legal obligation / Legitimate interests]
• Security and fraud prevention — to detect, investigate, and prevent fraudulent or harmful activity. [Legal basis: Legitimate interests / Legal obligation]
We will retain your personal information for as long as necessary to fulfill the purposes described above, unless a longer retention period is required or permitted by law. Analytics data is typically retained for 26 months; account data is retained for the duration of your subscription plus 3 years.
We do not sell your personal information. We may share your information in the following circumstances:
(a) Service providers and processors: We share information with third-party vendors who perform services on our behalf, including payment processing (Stripe), cloud hosting, analytics (Google Analytics), advertising (Google Ads), customer support chat (Zoho SalesIQ), and email delivery. These parties are contractually obligated to use your information only as directed by us and in accordance with this Privacy Policy.
(b) Business transfers: In connection with a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred to the successor entity.
(c) Legal process and safety: We may disclose information to law enforcement, courts, or other authorities when required by law, court order, or to protect the rights, property, or safety of MeasureSquare, our users, or the public.
(d) With your consent: We may share information with third parties when you have given us explicit consent to do so.
(e) Aggregated or de-identified data: We may share statistical or aggregated data that does not identify any individual.
We explicitly affirm that Google Workspace APIs are not used to develop, improve, or train generalized AI or machine learning models.
4.1 California Residents — CCPA / CPRA Rights
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):
• Right to Know: You may request that we disclose the categories and specific pieces of personal information we have collected about you, the sources of that information, our business purposes for collecting it, and the categories of third parties with whom we share it.
• Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Correct: You may request that we correct inaccurate personal information we maintain about you.
• Right to Opt Out of Sale or Sharing: We do not sell personal information. However, our use of third-party advertising and analytics tools may constitute "sharing" of personal information for cross-context behavioral advertising under CPRA. You may opt out by: (i) using our cookie consent manager to decline Marketing and Statistics cookies, or (ii) clicking "Do Not Sell or Share My Personal Information" in the footer of our Website.
• Right to Limit Use of Sensitive Personal Information: To the extent we collect sensitive personal information (such as payment card data), you have the right to limit its use to that which is necessary to perform the services you requested.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of the above rights.
To submit a CCPA rights request, contact us at: privacy@measuresquare.com or by mail at the address in Section 7. We will respond within 45 days. We may need to verify your identity before fulfilling a request.
4.2 European Economic Area, UK, and Other International Users
If you are located in the EEA, United Kingdom, or another jurisdiction with applicable data protection laws, you may have the following rights:
• Right of access to your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restriction of processing
• Right to data portability
• Right to object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent at any time (where processing is based on consent), without affecting the lawfulness of prior processing
• Right to lodge a complaint with your local supervisory authority
For EEA/UK residents, Measure Square Corp. acts as the data controller. Where we transfer personal data outside the EEA or UK, we do so under appropriate safeguards (e.g., Standard Contractual Clauses).
To exercise any of the above rights, contact us at privacy@measuresquare.com.
We implement reasonable and appropriate technical and organizational security measures to protect your personal information against unauthorized access, disclosure, alteration, and destruction. These measures include encryption of data in transit (TLS), access controls, and regular security reviews.
However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security of your personal information, and your use of the Website is at your own risk. If you believe your personal information has been compromised, please contact us immediately at privacy@measuresquare.com.
Our Website and services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected such information, please contact us at privacy@measuresquare.com and we will delete it promptly.
For questions, concerns, or to exercise your privacy rights, contact us at:
Measure Square Corp.
Attn: Privacy
221 East Walnut Street, Suite 110.
Pasadena, CA 91101
Email: privacy@measuresquare.com
Phone: 1-626-683-9188
We may update this Privacy Policy from time to time. When we make material changes, we will update the Effective Date at the top of this page and, where appropriate, notify you by email or by a prominent notice on our Website. We encourage you to review this Privacy Policy periodically.
